Washington—Heritage Action for America and The Heritage Foundation today announced the launch of Fight for America, a new nationwide grassroots campaign to promote American values and fight back against the radical Left. Vice President Mike Pence will headline the launch event, a town hall in Des Moines, Iowa on August 13.
“We are honored that Vice President Pence is joining us for the launch of this important campaign,” said Jessica Anderson, Executive Director of Heritage Action. “As the extreme Left increases their anti-American rhetoric and promotes lawlessness around the country, it’s more important than ever to stand up and fight for America. We are grateful for the Vice President’s support, and we look forward to energizing the conservative grassroots across the nation through the Fight for America campaign.”
This interactive town hall will host several members of local law enforcement and feature questions and testimony from Heritage Action Sentinels discussing the importance of fighting for American values and a path forward for an America that is safe and secure. As a health precaution, the town hall will be limited in attendance to 50 people, but Heritage Action will live stream the event to its network of one million activists nationwide.
Fight For America is a multi-faceted campaign organized by Heritage Action and The Heritage Foundation, with each organization working in its respective arena, to energize conservative grassroots to advocate for American values and institutions in the face of radical extremism, bolster community support for law enforcement officers, call for accountability within our education system, and reinforce that the way to fight for America is to vote for America. The campaign will feature Action's extensive canvassing in key swing states, digital engagement, issue polling, and a pro-law enforcement effort to be announced at the event.
The effort follows the momentum of Heritage Action's Project 2020, a grassroots effort to directly counter the Left’s policy foothold on swing voters. The initiative launched earlier this year with a phone banking effort in WI, IA, NC, and PA, and returned to in-person canvassing in July. The campaign is building a long-term conservative coalition, and has already reached over 4 million swing voters in key areas.
“Heritage Action is fighting for conservative values in communities across the nation, but we know we cannot wage these battles alone,” continued Anderson. “To successfully counter the Left, we have to encourage those around us—our neighbors, family, classmates—to take this pro-American message to the streets. Our nation is at a crossroads, and we are using every tool at our disposal to drive one message for the next three months: it’s time to fight for America.”